Richardson is a copywriter and creative director, having worked at agencies in Ceará such as Advance, Convertte, and Delantero, and in São Paulo such as AlmapBBDO, Ginga, LowFat, Hogarth/VML, and EnergyBBDO.

He began his career as an art director in Fortaleza and, after moving to copywriting, consolidated his career in São Paulo. He has created campaigns for brands such as Mercado Livre/Flamengo, O Boticário, Volkswagen, Habib’s, Elma Chips, Heineken, Cielo, Livelo, Alpargatas, Betway, Johnson & Johnson, Unimed Nacional, Tigre, and Fortaleza Esporte Clube, among others.

He was also the founder of the Imaginant studio and the Creatio agency, and creative director at Timoneiro, where he led the creative sector with a focus on developing special projects for clients, training and empowering the creative team, and raising the agency’s level in the local and national scene; and where he was awarded the “Professionals of the Year” prize by Rede Globo.